With Kool Keith’s new project expected to drop on July 12th, the rapper kicks off the campaign with his latest single, “Zero Fux.

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“‘Zero Fux’ sounds so emperor!!” Keith said in a press release for his new song. “The album is so well rounded and put together without being overproduced. Track to Track it’s real raw art.”

Quotable Lyrics
I’m lookin’ for publicity with the Cannons’
No need for a selfie and the camera
The fuck a MacLaren  is orange, Mandarin
The ladies blowin’ my dick like the wind

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